Do you know that with PPC Advertising your ad will be seen by your client at the precise moment they are searching for your products?

PPC Advertising Explained

PPC stands for pay-per-click; a model of Internet marketing in which you pay a fee each time one of your ad are clicked. Essentially, it’s a way of buying visits to your site and landing pages to create brand awareness and generate leads, rather than attempting to “earn” those visits organically (SEO), which takes more time.

Search engine advertising with Google is one of the most popular forms of PPC, where you bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to your business. For example, if you bid on the keyword “Spinal Implant,” your ad might show up in the very top spot on the Google results page when someone in your ecosystem types “Spinal Implant.”

What makes it a revolution in the advertising world is that your ad will come up at the precise moment a potential customer is looking for a product that you have. Didn’t they say that timing was everything!

Incorporating PPC campaigns is an extremely vital and beneficial addition to your marketing strategy to bring brand awareness and increase web traffic to your Website and Landing Pages in targeted territories.

Our Approach to PPC Advertising

MedTech Momentum uses methodical approaches to deploy customized PPC strategies, providing you with:

  1. Personalized Attention
    As an extension of your marketing team, we will personally be monitoring your ads and adjust them as needed.
  2. Budget Control
    You will decide precisely the budget that you want to dedicate to the campaign, as we analyze results
    • A daily maximum can be set to control costs
    • You only pay when someone clicks on your ads
  3. Keyword Strategy
    We will determine which keywords will generate qualified traffic and utilize proper negative keywords where needed
  4. Targeted Audience
    AdWords, LinkedIn & Facebook all have features that will allow us to precisely geo-target by location, language, age, demographics, industries, etc. for the highest possible return on your investment.
  5. Optimization
    We will analyze, track and enhance keyword level performance metrics and make adjustments as needed
    • Increase/decrease bids and measure progress on a daily basis
    • Spot opportunities to streamline our strategy and make it more profitable and attract more customers

To learn how you can use PPC to generate Leads


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