Content Marketing is the centerpiece of your marketing strategy in the Internet and Social Media era.
Content Marketing ExplainedYour success will depend on the quality of the content you produce, for your ecosystem, on your website, your blog and your social media platforms. It is about emotionally connecting your story with your clients and prospects. The secret is that it must be authentic, open, and transparent.
The key, and often the biggest challenge in the MedTech Industry, is to produce content regularly. Who has time to write articles, blogs, posts, film videos, take pictures, etc.? This is where partnering with MedTech Momentum is highly valuable.
The 10 advantages of using “Content Marketing” for your company:
- It creates an emotional connection with your audience
- It pulls-in unexpected customers
- It is affordable compared to mass marketing
- 61% of consumers say they feel better about a company that delivers custom content
- 7 in 10 consumers prefer to learn about a company through articles, not ads
- 90% of consumers find custom content useful
- 78% of consumers believe that organizations providing custom content want to build good relationships
- 68% of consumers spend time reading content from a brand they are interested in
- It shows people the human side of your business
- Interesting content is a top 3 reason people follow brands on Social Media
Our team of MedTech copywriters and social marketing experts will:
- Produce your content
- Create your monthly publishing calendar
- Distribute your content daily
- Build trust
- Keep your organization in the spotlight
- Create the “buzz” at all occasions
- Generating quality leads
Content marketing is highly strategic. Your publishing calendar will give your organization a clear framework and roadmap about reaching and building trust with your audience.