Video Editing

1. It’s fast: most people are short on time and don’t want to read reams of text. A video can convey your point in less than two minutes, even for complicated medical technologies.

2. It’s accessible to everyone: using sound, sight and with the right strategy to make sure your video gets to the point, it’s a more entertaining and effective way of conveying your marketing message.

3. It’s engaging: video is a good way to encourage people to spend more time on your website. The longer they are there, the more they learn and the more they are likely to remember you.

4. It’s popular: YouTube is now the second largest search engine on the Internet and the third most visited website after Facebook and Google. If your videos aren’t on it, how are people meant to find you?

5. It’s important to your SEO: Google considers video to be as important as text-only pages.

6. It’s authoritative: by using video and making YouTube part of your marketing strategy, you’re increasing the authority of your website.

7. It’s cumulative: it’s not just about making one video and uploading it to YouTube; it’s about making video part of your content strategy.

8. It improves email marketing: video is said to increase email click-through rates by 200-300%, making sure your email marketing get the highest ROI possible.

Lights, Camera, Action!

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