Public Relations in 2016
No matter if you are a large or a small MedTech organization, you must use Social Media as an integral part of your Public Relations and Marketing needs. As Social Media continues to replace the traditional channels of brand promotion and communication, Public Relations has become synonymous with Social Media Marketing.
Done right, Public Relations and Social Media Marketing will provide you with a solid foundation and baseline for Brand Awareness and general marketing campaigns.
Before the advent of Social Media, companies had to go through a long and arduous process of contacting journalists who acted as gatekeepers. However, with Social Media, press releases are now:
- Key Search Engine Optimization (SEO) tools that help investors, customers, potential employees and other target groups learn about and discover companies online;
- Permanent parts of a company's public record, findable and downloadable for the foreseeable future; and
- Direct communications tools that can deliver unfiltered messages to the masses.
Why Press Releases Are More Important Than Ever?
Announcing a new product or service.
If you want to announce a new product or service, MedTech Momentum can draft your press release and immediately get your news found on all major search engines and Social Media networks.
Improving brand image.
Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want. Publishing more press releases more often is a good way to improve your brand's image.
Images help drive interest.
Press releases now include images, videos and other multimedia, which means you can convey your message and news stories in more interesting ways than ever before.
Instant world-wide distribution.
Before online press releases had become so common, most press releases were sent only to journalists. Now a press release can be distributed to millions of people around the world instantly through email and Social Media.
Expanding public knowledge.
By adding links to other web pages within a press release, you can direct readers to even more information about what they do.
An online press release can go viral if people start sharing it over Social Media networks, thereby creating a buzz that was never possible with traditional press releases.
Portability and convenience.
People can read a press release anywhere on the web or on their smartphones.
Search Engine Optimization.
By using specific keywords relating to your business, you can optimize your press release so people can easily access your company information through search engine use.