Frequently Asked Questions

Have a question about how our MedTech Marketing Services can help you grow your company? Check our FAQ list for the answer or call us now!

Why is your name MedTech Momentum?

For two reasons: The first one is that we are specialized in the Medical Technology industry. The second one is that what we do best is to create momentum for MedTech organizations. It was obvious considering those two factors that our name ought to be MedTech Momentum.

Do you really know the MedTech Industry, the players, technologies, the trends?

Yes we do. We have 15 years of experience in the Medical Device industry; And all of our clients are in the MedTech space. We have been in the operating room; we understand the regulatory and legal risks of branding and communicating in the industry. We are simply a total partner; not just a supplier of marketing services.

Are you a Marketing Agency or just strategic consultants?

Even though we provide strategic advice and we have a first-class creative team of Graphic Designers, Web Developers, Social Media Managers and more, we do not consider ourselves just a Marketing Agency, but an extension of your Marketing Department, part of your team.

To prove it we give you the option to access 100% of our strategic and creative services for an all-inclusive monthly membership fee that saves you money and boosts results.

What is your pricing structure?

Partnering with MedTech Momentum, you have 2 options.

The “All-Inclusive Marketing Membership Program” monthly membership fee
The “Per-Project” solution

If you need to build a marketing engine, inclusive a Brand Strategy, that uses the Power of the Internet to generate leads, grow sales and create value, option 1 will be the most cost effective and provide you with the best ROI. If you only need a couple of new marketing tools, option 2 maybe what you need.

Why do I need SEO for my website?

It is not enough just to have a website or a web presence. People often ask why they are not performing online, or not being found.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back-links, or inbound links, is another SEO tactic.

Do I really need a business website?

Nowadays, there’s very little that can’t be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

How much does a website cost?

The cost of a website can vary depending on various factors, just like the cost of a house may vary. To get a better idea of the cost of what you want to build, give us a quick phone call. We’ll ask you a few questions about the nature of the site, what sort of interactivity the site will have, your graphic design needs, etc. Then we’ll be able to give you a ballpark figure.

What is Graphic Design?

Graphic Design is the process and art of combining text and graphics to communicate an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Today’s graphic designers use desktop publishing software, such as the Adobe Creative Suite and a variety of digital techniques to achieve their goals.

What is Brand Identity?

A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image – the term for how consumers actually perceive the brand.

What is a Brand Book or Brand Identity Guidelines?

Brand Book or Brand Identity Guidelines illustrates to printers company, integrands of the company, and graphic professionals the importance of maintaining a consistent brand image for your company through careful use of the logo, typefaces, colors and placement of elements on a page. A document such as this often covers do’s and don’ts and provides an incredibly helpful resource to others. It also demonstrates a level of professionalism within your company that marketing and brand image is an important asset you maintain and protect.