Surviving a PR Crisis: 10 Steps Every Communications Team Should Follow
When a crisis arises, the communications team should follow the plan and first understand the situation, develop the messages and identify the appropriate messenger or messengers. One way to ensure everyone on the communications team is able to stay on the same page, Cision the global communications and public relations company offers a practical 10-point Crisis Communications checklist to use […]
9 Marketing Strategies Your MedTech Company Can’t Afford to Miss
It’s not an easy task, however. Supporting your direct sales efforts – and eventually building online lead generation – takes patience, a test-and-learn mindset, and an understanding of how the levers work within multichannel, and more sophisticated integrated marketing plans. It doesn’t help that many people (marketers included) are confused about the definition of marketing strategy. I like […]
Is Your Healthcare Website Keeping Up with the AI Revolution?
Artificial intelligence (AI) is rapidly changing the landscape of digital marketing, and healthcare is no exception. In fact, AI can be particularly impactful for MedTech companies, who can use it to create more targeted and personalized content for their website visitors. Here’s are some of the ways AI can improve your MedTech website content. 1. More […]
Aiming Without a Target Leads to Failure: The Importance of Marketing Personas
As a medical device organization, you’ve developed a groundbreaking technology that is not only clinically relevant but also holds the promise of transforming patient care. You’re confident that the healthcare market is primed for your innovation and that success is just around the corner. But have you taken the critical step of defining your ideal […]
