

A media kit a is document that provides a journalist, blogger, or influencer information about a business, product or service, announcement, or event. They are primarily used at events and product launches as a packet of information for writers to optimize the process of telling a company’s story. The purpose of using a media kit is to entice a journalist to write an article about you and make it easy for them to do so.
What is included in a media kit?
The content within your media kit will vary based on the reason you are creating a media kit (press release, product launch, event, etc.). But there are a few basic components to include in a media kit, including:
Other components that can be included in a media kit are:
Why is it so important?
Having a media kit can share your story to a journalist, blogger, or influencer to optimize the process for the writer to know everything that is important and relevant to include in their work. Other benefits include:
Where to use a media kit?
Media kits can be used for a variety of situations. It can be used when promoting a product launch, a big company announcement, events, etc. Depending on what the media kit is being used for will determine where the media kit will go.
It is important to research your target journalists accordingly, rather than just sending a generic pitch to every media contact you know. Research specific publications, outlets, and journalists that show content that is closely relevant to what you are pitching and is consistent with your own publishing calendar.
When contacting journalists, emails should be personalized to whomever you are sending them to. This helps to make a connection with who you are reaching out to rather than sending a generic email to multiple people. When contacting a media source, emails should also be kept short because journalists typically do not have time to read through a long email.
Creating the perfect media kit and media pitch can be difficult but having the right resources and tools can optimize the promotion of your product, service, event, or company. Are you ready to create your media kit? Contact us today to learn how we can help you get started.