Phishing Scam Internet Marketing Security-MedTech-min

Phishing Scams – Don’t fall for it!

Even though our main responsibility is to provide MedTech Organizations with cutting-edge Marketing strategies, we feel that is our duty to warn you about increased dangers and security threats in the digital world, when we see them. This article is addressing a growing threat… Phishing Scams!

Email marketing is an extraordinary way to connect with your audience; but not surprisingly, as Email communication and instant messaging are an increasing part of our daily communication; hackers see it as an opportunity to gain access to your sensitive information in a scheme known as phishing.

The MedTech industry is particularly targeted as we often have valuable sensitive information.

Before we get into ways to avoid falling for phishing scams, let me make one point very clear:

“Reputable companies will never ever email you or send you a text message to request sensitive data, such as passwords, credit card details, and social security numbers.”

What Is Phishing and How to Spot It?

Phishing is a scheme that uses fake emails or instant messages to impersonate a legitimate organization or person. These messages are designed to trick you into clicking on a link, downloading harmful attachments or divulging sensitive information such as passwords, bank account numbers, Social Security numbers or anything else of value to the hackers.

Over 90% of data breaches today can be traced back to a phishing attack.

The hackers creating these fraudulent messages are con-artists who work meticulously to create very convincing looking emails or instant messages from many different companies. No company is exempt from their malicious activities; it is becoming an industry – the numbers are staggering:

1.4 million new phishing websites are created in average each month to fool you.

It is not all bad news – you can do something about! Here are some commonalities you can look for that indicate malicious activity:

  • Communications or forms requesting sensitive data, like passwords or bank account information
  • Language or imagery that creates a sense of urgency
  • Information that try to scare you
  • Messages that contain links or language that do not appear to match legitimate resources for the organization contacting you

What to Do If You Suspect Malicious Activity?

Now that you know some of the signs to look out for, the next step is taking action when you receive a suspicious communication. If you suspect that you are receiving malicious communication that appears to be coming from a company that you have a relationship with; do not delete – report it to our them. They will examine your report, take action, and hopefully you will have saved thousands or millions of people from getting hacked.

Good luck!