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MedTech Momentum Acquires Wax Marketing

Acquisition positions MedTech Momentum as a powerhouse delivering world-class marketing solutions to the global healthcare industry

August 18th, 2022 – Orlando, FL – MedTech Momentum, a leading healthcare marketing agency, is excited to announce the acquisition of Wax Marketing, a St. Paul, Minnesota based agency known for providing leading-edge marketing communications services for high growth healthcare and technology clients. Wax Marketing founder Bonnie Harris will join MedTech Momentum in the role of Vice President of Strategy, assuming responsibility for managing and overseeing strategic initiatives for MedTech Momentum and its customers.

“Our challenge at MedTech Momentum is to continually raise the bar in terms of the breadth and depth of services we provide our customers world-wide. Bonnie Harris is a heavy hitter known for creating successful high growth roadmaps for healthcare technology firms. This investment will significantly deepen our capabilities in terms of strategy marketing communications services.” said Guillaume Viallaneix, MedTech Momentum founder and President.

MedTech Momentum was launched in 2014 by Medical Industry executives with decades of experience, to provide a home to MedTech Companies looking to partner with a marketing agency that spoke their language. 8 years later, MedTech Momentum’s team of 28 healthcare marketing experts has helped over 130 medical technology and healthcare technology organizations create marketing strategies and programs to help them achieve their growth goals. The company is on a mission to expand the depth and breadth of their services for existing and new clients, as well as providing additional thought leadership and guidance industry wide.

“Prior to the acquisition, MedTech Momentum had engaged Wax Marketing as a consulting partner on several major initiatives. It was clear from the beginning that our services and our value systems were aligned,” said Bonnie Harris, founder of Wax Marketing. “Together we can provide unparalleled marketing services for the healthcare industry that combine the latest advancements in integrated marketing communications strategies with a powerful, proven marketing delivery engine.” 

Bonnie Harris is an industry veteran with more than two decades of experience providing integrated marketing communications services within the healthcare, technology, and nonprofit industries. Prior to founding Wax Marketing, she led a successful technology startup, eventually overseeing several West Coast and Midwest branches of a large publicly-held IT services firm. The terms of the agreement were undisclosed.

About MedTech Momentum

Launched in 2014 MedTech Momentum is an experienced full-service healthcare marketing agency headquartered in the greater Orlando, Florida, area. Applying its signature “MT-7 Framework for Growth” formula, the company is 100% focused on helping healthcare organizations in the US and internationally execute sustainable and scalable value-driven growth strategies. Armed with a team of 28 renowned strategic advisors and creative personalities, MedTech Momentum possesses a unique vantage point on market dynamics and new technologies in the digital era.

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