Buyer Personas

A Buyer Persona is a semi-fictional representation of your ideal customers, based on market research and industry data.
Think of it as your best customer’s identity card!

No Marketing Strategy should be Implemented without First Defining & Codifying your Target Audience. It all Starts with Precisely knowing your Buyer Personas!
A buyer persona checklist

Why is having a clear Buyer Personas is important to your organization!

Buyer personas allow you to better understand the needs and wants of your customers, which allows doing a more efficient job of appealing to those specific desires.


To engage with your potential customers, you must know their profiles, goals and challenges.
To have a messaging strategy (a story) that addresses their pain points and provide solution. (everything else is just noise)
To speak with the right brand voice.
To launch a successful inbound marketing strategy.
To grow sales.

We Can Help You!

Step 1

We’ll organize a virtual Buyer Persona workshop with key stakeholders in your organization. (Answer the 7 questions)

Step 2

We’ll help you walk you through the methodology, to create highly accurate buyer personas. Then categorize them in order of importance and find consensus as to which ones will provide the best ROI.

Step 3

We will create an identity card for each buyer persona for you.

Buyer Persona

Want to know more about
Our Buyer Persona Workshops?

contact mtm
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