Are you nurturing your leads properly, informing, educating and building relationships?

Email marketing automation is a crucial part of any effective marketing strategy. If you are not managing and nurturing your leads properly, you are wasting a substantial opportunity to build relationships and build a sustainable sales & marketing engine.

7 Tips for a Successful Email Marketing Campaign:

  • Adopt a conversational tone, like if you are writing to a friend. Avoid sounding like you are just looking to sell them something.
  • Get your lead or your customer involved. Ask for feedback.
  • Make sure that your email is insighful and educates. Avoid generic blasts at all cost!
  • Avoid spammy words (discount, free etc.).
  • Make sure that images include “alt” attributes that contain the alternate ext that should be displayed when images don’t load.
  • Don’t send emails on weekends, Mondays, or vacation times.
  • Don’t send emails first thing in the morning or at the end of the day.

MedTech Momentum copywriters will structure and write your email funnels, nurture your leads, and build relationships.

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Lead Nurturing | Drip Marketing

  • Drip Marketing is a lead nurturing strategy that involves periodically sending out helpful and relevant information to prospects and customers.
  • Drip marketing targets both existing customers and leads.
  • The technique is used to inform, educate and make leads aware of your new technologies.
  • Even though all marketing platforms are part of your drip marketing strategy, email marketing is the best tool.
  • MedTech Momentum’s drip marketing program place non-sales-ready leads into nurturing tracks.
  • The goal is to make sure that when a potential customer is ready, your company will stay top-of-mind.

Ready to harvest the power of e-mail marketing automation?