As a medical device organization, you have developed a great new technology that is clinically relevant. You are intimately confident that the healthcare market wants it and that success is around the corner. But have you defined your ideal Buyer Persona? You also feel that you understand your market dynamics. You know that patients need […]
Most Medical Technology companies are in a conundrum when trying to achieve MedTech marketing success and growth. The old ways of pushing new technologies, with traditional sales & marketing strategies are gone, and the ever-evolving Internet revolution is not conducive to developing distribution networks and building personal relationships with physicians… so they say! The reality […]
Even though our main responsibility is to provide MedTech Organizations with cutting-edge Marketing strategies, we feel that is our duty to warn you about increased dangers and security threats in the digital world, when we see them. This article is addressing a growing threat… Phishing Scams!
YMCA Receives New MyoCycle Therapy System to Help Locals with Disabilities Gainesville, FL – December 27, 2017 – MYOLYN, a medical technology company dedicated to improving health and human performance, announced today that the YMCA in Batavia, NY has purchased the MyoCycle Pro FES cycling therapy system for its members with neurological disabilities. The MyoCycle […]
The investment represents an important strategic opportunity providing customers with flexibility, kitting opportunities, accelerated time-to-market and scalability. In’Tech Medical SAS, the leading Contract Manufacturer of surgical instruments in Orthopedics, announced that it has acquired Pyxidis SA., a reputable French-based manufacturer of customized sterilization cases and trays for surgical Instruments.
Kapstone Medical announced today they have acquired the assets of Loukas Medical, an independent orthopedic engineering firm based in Franksville, WI. Loukas Medical will expand Kapstone Medical’s portfolio with greater access to a diverse customer base, highly experienced engineering talent, and key intellectual property. Loukas Medical has a history of assisting medical device companies in orthopedics […]
CAESAREA, Israel – August 30, 2017 – Mazor Robotics Ltd. (TASE: MZOR; NASDAQGM: MZOR), a pioneer and a leader in the field of surgical guidance systems, today announced that it has entered the next phase of its strategic partnership with Medtronic earlier than planned and their existing agreements have been amended accordingly. The agreements provide […]
Getting your company’s website found among the billions of websites on the Internet and the tens of thousand in your own industry is imperative for growing your business, especially in the medical technology field.
SEO is an ongoing process of connecting with, and increasing, visitor traffic on your website. It is one of the most cost-effective ways to initiate connection, generate leads, and increase brand awareness.
The answer to improving your SEO may surprise you! We often get questions about search engine optimization, or SEO, and the answer we give often surprises. The reason is there is a lot of misunderstanding about what SEO entails. Before we get to the nuts and bolts of what it means to improve one’s SEO, […]