How to Create a Buyer Persona

As a medical device organization, you have developed a great new technology that is clinically relevant. You are intimately confident that the healthcare market wants it and that success is around the corner. But have you defined your ideal Buyer Persona? You also feel that you understand your market dynamics. You know that patients need […]

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MT-7 Framework: The 7 Steps to MedTech Marketing Success and Growth.

Most Medical Technology companies are in a conundrum when trying to achieve MedTech marketing success and growth. The old ways of pushing new technologies, with traditional sales & marketing strategies are gone, and the ever-evolving Internet revolution is not conducive to developing distribution networks and building personal relationships with physicians… so they say! The reality […]

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Phishing Scams – Don’t fall for it!

Even though our main responsibility is to provide MedTech Organizations with cutting-edge Marketing strategies, we feel that is our duty to warn you about increased dangers and security threats in the digital world, when we see them. This article is addressing a growing threat… Phishing Scams!

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MYOLYN and YMCA Team Up to Provide Therapeutic Exercise to People with Disabilities

YMCA Receives New MyoCycle Therapy System to Help Locals with Disabilities Gainesville, FL – December 27, 2017 – MYOLYN, a medical technology company dedicated to improving health and human performance, announced today that the YMCA in Batavia, NY has purchased the MyoCycle Pro FES cycling therapy system for its members with neurological disabilities. The MyoCycle […]


In’Tech Medical Acquires Pyxidis Manufacturer of Surgical Cases and Trays

The investment represents an important strategic opportunity providing customers with flexibility, kitting opportunities, accelerated time-to-market and scalability. In’Tech Medical SAS, the leading Contract Manufacturer of surgical instruments in Orthopedics, announced that it has acquired Pyxidis SA., a reputable French-based manufacturer of customized sterilization cases and trays for surgical Instruments.

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Kapstone Medical Acquires Loukas Medical Assets

Kapstone Medical announced today they have acquired the assets of Loukas Medical, an independent orthopedic engineering firm based in Franksville, WI. Loukas Medical will expand Kapstone Medical’s portfolio with greater access to a diverse customer base, highly experienced engineering talent, and key intellectual property. Loukas Medical has a history of assisting medical device companies in orthopedics […]


How Can I Improve My SEO?

The answer to improving your SEO may surprise you! We often get questions about search engine optimization, or SEO, and the answer we give often surprises. The reason is there is a lot of misunderstanding about what SEO entails. Before we get to the nuts and bolts of what it means to improve one’s SEO, […]