How to Create a Buyer Persona

As a medical device organization, you have developed a great new technology that is clinically relevant. You are intimately confident that the healthcare market wants it and that success is around the corner. But have you defined your ideal Buyer Persona? You also feel that you understand your market dynamics. You know that patients need […]

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MT-7 Framework: The 7 Steps to MedTech Marketing Success and Growth.

Most Medical Technology companies are in a conundrum when trying to achieve MedTech marketing success and growth. The old ways of pushing new technologies, with traditional sales & marketing strategies are gone, and the ever-evolving Internet revolution is not conducive to developing distribution networks and building personal relationships with physicians… so they say! The reality […]

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Phishing Scams – Don’t fall for it!

Even though our main responsibility is to provide MedTech Organizations with cutting-edge Marketing strategies, we feel that is our duty to warn you about increased dangers and security threats in the digital world, when we see them. This article is addressing a growing threat… Phishing Scams!

E-mail automation marketing

Why You Need an Email Marketing Strategy

Many of our partners ask us why we use email marketing as part of our engagement marketing. For many, email conjures visions of old-style direct marketing and associate it with spam and they don’t want any part of it, and rightly so.


4 Reasons Why MedTech Companies Must Have Social Media

Social media is rapidly changing the way that medical technology organizations and their ecosystem interact – and in 2016, it serves as much more than just a marketing tool, providing a wealth of distinct opportunities to effectively serve patients, the community, and physicians – all while building social awareness and enhancing brand affinity. Today, almost […]


The ABCs of Graphic Design – Part II

It’s no secret that Graphic Designers have their own unique language. In fact, sometimes it can be difficult for the rest of us to understand the multitude of words they tend to throw around when discussing projects! In September, MedTech Momentum’s Content Director Jessica Dawkins met with teammate and Art Director Adolfo Martinez to chat […]


The ABCs of Graphic Design – Part I

If you don’t know it by now, Graphic Designers have their own set of jargon. If you’ve ever heard a group of designers talking about a project, you may have done a double take! Don’t worry, there’s no bad mouthing going around here—just good graphic design work! MedTech Momentum’s Content Director Jessica Dawkins met with […]