The Perfect Marketing Plan

Clear deadlines and achievable milestones are closer than you think. Your marketing plan and brand strategy shouldn’t be about where your company is today, rather where you want to take it in the future. To achieve your goals and get the results you are looking for a well-planned, well-executed, and consistent strategy is required. Luckily, […]

Reasons Why Your MedTech Company Needs Social Media Strategy

4 Reasons MedTech Companies Need Social Media Strategy

Social media has fundamentally changed the way medical technology organizations and their ecosystems interact. It serves as much more than just a marketing tool. Social Media channels can provide a wealth of distinct opportunities to effectively serve patients, the community, and physicians – all while building social awareness, enhancing brand affinity, and improving SEO ranking. […]


How to Create a Buyer Persona

As a medical device organization, you have developed a great new technology that is clinically relevant. You are intimately confident that the healthcare market wants it and that success is around the corner. But have you defined your ideal Buyer Persona? You also feel that you understand your market dynamics. You know that patients need […]

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MT-7 Framework: The 7 Steps to MedTech Marketing Success and Growth.

Most Medical Technology companies are in a conundrum when trying to achieve MedTech marketing success and growth. The old ways of pushing new technologies, with traditional sales & marketing strategies are gone, and the ever-evolving Internet revolution is not conducive to developing distribution networks and building personal relationships with physicians… so they say! The reality […]

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Phishing Scams – Don’t fall for it!

Even though our main responsibility is to provide MedTech Organizations with cutting-edge Marketing strategies, we feel that is our duty to warn you about increased dangers and security threats in the digital world, when we see them. This article is addressing a growing threat… Phishing Scams!

E-mail automation marketing

Why You Need an Email Marketing Strategy

Many of our partners ask us why we use email marketing as part of our engagement marketing. For many, email conjures visions of old-style direct marketing and associate it with spam and they don’t want any part of it, and rightly so.