The key piece of engagement marketing that ironically is often missed is actually engaging in a meaningful way with others in your industry. That means participating in and contributing to the conversation within your industry that helps to advance and promote your industry.
Clear deadlines and achievable milestones are closer than you think. Your marketing plan and brand strategy shouldn’t be about where your company is today, rather where you want to take it in the future. To achieve your goals and get the results you are looking for a well-planned, well-executed, and consistent strategy is required. Luckily, […]
Should You Incorporate TikTok in to Your MedTech Social Media Marketing Strategy? From dancing celebs to funny voice overs, it is no surprise that many assume TikTok is “just another app” designed for entertainment. But with over 800 million active monthly users worldwide, and the title of the fastest growing social media platform of 2019, […]
Social media has fundamentally changed the way medical technology organizations and their ecosystems interact. It serves as much more than just a marketing tool. Social Media channels can provide a wealth of distinct opportunities to effectively serve patients, the community, and physicians – all while building social awareness, enhancing brand affinity, and improving SEO ranking. […]
As a medical device organization, you have developed a great new technology that is clinically relevant. You are intimately confident that the healthcare market wants it and that success is around the corner. But have you defined your ideal Buyer Persona? You also feel that you understand your market dynamics. You know that patients need […]
Most Medical Technology companies are in a conundrum when trying to achieve MedTech marketing success and growth. The old ways of pushing new technologies, with traditional sales & marketing strategies are gone, and the ever-evolving Internet revolution is not conducive to developing distribution networks and building personal relationships with physicians… so they say! The reality […]
Even though our main responsibility is to provide MedTech Organizations with cutting-edge Marketing strategies, we feel that is our duty to warn you about increased dangers and security threats in the digital world, when we see them. This article is addressing a growing threat… Phishing Scams!
Getting your company’s website found among the billions of websites on the Internet and the tens of thousand in your own industry is imperative for growing your business, especially in the medical technology field.
SEO is an ongoing process of connecting with, and increasing, visitor traffic on your website. It is one of the most cost-effective ways to initiate connection, generate leads, and increase brand awareness.
Many of our partners ask us why we use email marketing as part of our engagement marketing. For many, email conjures visions of old-style direct marketing and associate it with spam and they don’t want any part of it, and rightly so.