As a medical device organization, you have developed a great new technology that is clinically relevant. You are intimately confident that the healthcare market wants it and that success is around the corner. But have you defined your ideal Buyer Persona? You also feel that you understand your market dynamics. You know that patients need […]
Most Medical Technology companies are in a conundrum when trying to achieve MedTech marketing success and growth. The old ways of pushing new technologies, with traditional sales & marketing strategies are gone, and the ever-evolving Internet revolution is not conducive to developing distribution networks and building personal relationships with physicians… so they say! The reality […]
Even though our main responsibility is to provide MedTech Organizations with cutting-edge Marketing strategies, we feel that is our duty to warn you about increased dangers and security threats in the digital world, when we see them. This article is addressing a growing threat… Phishing Scams!
Getting your company’s website found among the billions of websites on the Internet and the tens of thousand in your own industry is imperative for growing your business, especially in the medical technology field.
SEO is an ongoing process of connecting with, and increasing, visitor traffic on your website. It is one of the most cost-effective ways to initiate connection, generate leads, and increase brand awareness.
Many of our partners ask us why we use email marketing as part of our engagement marketing. For many, email conjures visions of old-style direct marketing and associate it with spam and they don’t want any part of it, and rightly so.
The key piece of engagement marketing that ironically is often missed is actually engaging in a meaningful way with others in your industry. That means participating in and contributing to the conversation within your industry that helps to advance and promote your industry.
Social media is rapidly changing the way that medical technology organizations and their ecosystem interact – and in 2016, it serves as much more than just a marketing tool, providing a wealth of distinct opportunities to effectively serve patients, the community, and physicians – all while building social awareness and enhancing brand affinity. Today, almost […]
It’s no secret that Graphic Designers have their own unique language. In fact, sometimes it can be difficult for the rest of us to understand the multitude of words they tend to throw around when discussing projects! In September, MedTech Momentum’s Content Director Jessica Dawkins met with teammate and Art Director Adolfo Martinez to chat […]
If you don’t know it by now, Graphic Designers have their own set of jargon. If you’ve ever heard a group of designers talking about a project, you may have done a double take! Don’t worry, there’s no bad mouthing going around here—just good graphic design work! MedTech Momentum’s Content Director Jessica Dawkins met with […]