9 Marketing Strategies Your MedTech Company Can’t Afford to Miss
It’s not an easy task, however. Supporting your direct sales efforts – and eventually building online lead generation – takes patience, a test-and-learn mindset, and an understanding of how the levers work within multichannel, and more sophisticated integrated marketing plans. It doesn’t help that many people (marketers included) are confused about the definition of marketing strategy. I like […]
Aiming Without a Target Leads to Failure: The Importance of Marketing Personas
As a medical device organization, you’ve developed a groundbreaking technology that is not only clinically relevant but also holds the promise of transforming patient care. You’re confident that the healthcare market is primed for your innovation and that success is just around the corner. But have you taken the critical step of defining your ideal […]
