With a dedicated and knowledgeable MedTech marketing team on your side, you’ll consistently have the ability to grow awareness & generate the leads that are essential for business. We offer an All-Inclusive Subscription Program as well as offer an A-La-Carte Program. If your unsure we can help you choose the right program.
MedTech Momentum > Social Media Management

Leveraging Social Media for Healthcare Marketing

Desirae Lindow MedTech Momentum Content Manager

5.7 billion Active Social Media Users Globally in 2024

Recognizing the indispensable role of social media in today’s healthcare marketing landscape, we harness its transformative power to bridge the gap between healthcare organizations and their audience.

We leverage social media to amplify brand visibility, foster engaging dialogues with healthcare stakeholders, including patients, and significantly enhance your SEO strategy, ensuring your content’s discoverability.

Our goal is to build trust, nurture lasting relationships, and drive impactful lead-generation campaigns through strategic social media engagement, marking a new era of digital innovation in healthcare marketing.

Desirae Lindow, MedTech Momentum, Content Marketing Manager

  • 00

    of users looking for
    health information

  • 00

    of those looking for health info are seeking info about providers

  • 00

    of social media users trust social media posts by doctors

  • 00

    of B2B buyers use social media to do research and decide

5-STEP SOCIAL MEDIA MANAGEMENT METHODOLOGY
1.
Content Audit
We will assess your existing marketing materials by evaluating their relevance to your specific personas or marketing funnel stages, with our goal being the identification of content to be reused, updated, or discarded to optimize resources and ensure alignment with the current marketing strategy.
2.
Content Compass System
We will create a comprehensive master plan that outlines content themes and schedules them quarterly, facilitating targeted campaigns that guide buyer personas through their journey.
3.
Monthly Editorial Calendars
We will implement strategic content schedules by aligning social media content with company events, announcements, and themes into a unified narrative.
4.
Content Distribution
Leveraging advanced digital tools, we'll ensure daily content distribution according to the editorial calendar, using trends and analytics to boost engagement and interaction. Our strategy includes scheduled posts and updates on company events and innovations to keep our online presence vibrant and engaging.
5.
Analytics and Reporting
We will constantly assess content effectiveness using analytics tools to monitor engagement, conversion, and other KPIs, with regular data reviews providing insights that inform strategy refinements and adjustments.

5-STEP SOCIAL MEDIA MANAGEMENT METHODOLOGY

Content Audit

Content Compass System

Monthly Editorial Calendars

Content Distribution

Analytics and Reporting

The MedTech Momentum team includes specialized communication, social media managers and copywriters who are experts at planning and executing social media strategies for MedTech Companies and Healthcare Providers.

Leverage the Power of Social Media

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