Online Reputation Management
As a member of society in 2021, you must control:
- Your online personal brand (i.e. your name)
- Your online professional brand (i.e. your company)
Addressing your professional brand is part of your company’s marketing strategy and will not be addressed here.
Controlling Your Online Reputation Is About Producing Content
- It is about creating, disseminating and promoting strong, credible, positive content about you.
- The goal is that any negative information about you that would be published in the Internet to harm you, would never be on Google first pages. Why? Because you are already there!
- Online reputation management starts with having a content marketing strategy already in place. You want to build your personal Internet firewall in the form of content, such as articles, blogs, videos, images, social media and social networking sites etc.
- In 2021, it is a requirement for any professional to have a plan. Ignoring the potential damage is a very dangerous proposition that will harm you at one point or another.
- The secret is consistency! Managing your online reputation and search engine optimization (SEO) strategy is an ongoing process. It is about keeping your fire burning.
You probably do not have the time to launch into a long-term personal branding strategy. The good news is that MedTech Momentum is here for you and can do it on your behalf. Just contact us, we’ll tell you how.