Why is Emotional Branding so important to your success?
Because the new age of marketing is about using the power of the Internet and Social Media to build a long-term intimate relationship with your community (employees, physicians, healthcare professionals, distributors, patients & industry friends). It is a reality in all sectors of the economy, even in the Medical Device Industry. The beauty of it is that it is not about capital… it is about creativity!
Keep in mind that in your hyper-competitive MedTech Industry, decision makers are NOT just looking for the next technology. They are looking for a special connection with the companies that they choose to work with.
In the world of Google and Social Media,
your community wants to know:
Who is behind your brand?
Why you are in business?
What are your values?
Will the experience of working with you be enjoyable?
The big question: Are you prepared to be where your community is, and connect with them on their terms, or do you expect them to relate to you on your terms?
For Small To Mid-size Organizations
Mass Marketing is drastically losing strength… Internet Marketing is it! Any organization, no matter the size of its marketing budget can turn Internet/Social Marketing into a competitive advantage.
In 2017, the MedTech community does not want to be told why they should purchase and use your technology. They want to make decisions based on information that they get themselves, connecting and sharing with people and companies in the community.
This tectonic shift is a tremendous opportunity for small to mid-size organizations who do not necessarily have the capital to finance Mass Marketing campaigns, but have the creativity and desire to connect with their customers and prospects at an emotional level.