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Medical device and MedTech marketing for manufacturers and suppliers

Keep your capacity full, year after year, with a marketing team that speaks MedTech.

Strategic advisors and a full marketing team, in one. We plan your marketing with your leadership, then run it every week, so the right OEM programs keep coming in.

Book a strategy call Or get a free audit of your digital footprint →

Inside Autocam Medical: engineers, inspection and finished components

Some of the manufacturers and suppliers we’ve worked with

Footage filmed by MedTech Momentum for Autocam Medical.

Why steady beats more

Every device you make parts for sells well for a while, then slows down. Your plant still needs work.

Each OEM program follows the device it supplies, up the adoption curve and back down. When programs start and end together, you get overtime, then idle machines. A plan spreads them out.

Illustration, not client data

How to read it. The dashed line is what your plant can do. Each colored hill is one OEM program, rising and fading with the device it supplies. The dark line is your total load.

What it means for you. You can’t control when an OEM’s device peaks. You can control how many programs are in your pipeline, and when they start. That’s what the plan is for. See the device adoption curve →

What keeps the line steady

Four levers we pull for you, all year.

A brand OEMs trust for decades

One clear message, case studies, a film of your floor, and a website built to show up on Google and in AI answers like ChatGPT. That’s SEO and GEO.

Built in the first months, then kept current.

Top of mind between programs

Press releases and PR, a monthly newsletter, LinkedIn, trade magazine ads and interviews in The MedTech Digest. Every month, not only before a show.

Something new in front of OEMs every month.

Shows that turn into relationships

Meetings booked before the shows your OEMs attend, a booth that explains what you make, and follow up the week after.

Meetings booked before each show, follow up the week after.

A pipeline sized to your capacity

Target accounts chosen for the work you want and the capacity you will have, worked by email and LinkedIn all year.

Outreach every week, all year.

The resultYour plant stays loaded, year after year.

Example year. Your shows and your OEMs’ calendars set the real one.

Autocam Medical team member at her workstation on the plant floor

Capacity is people too

Employee engagement campaigns

Internal newsletters, employee events, local sponsorships and stories from the floor. Your people feel proud, and your town knows your name.

Recruitment campaigns

Targeted digital campaigns, employee videos and career pages that reach the technicians, machinists and engineers you need in the US.

From our work

Some of the manufacturers we partner with.

We run all the marketing for Autocam and Millstone. We did the same for Intech for 11 years. Here’s what that looks like.

Autocam Medical quality team at an inspection station

Surgical instruments machined by Autocam Medical

01Inside Autocam Medical, filmed by MedTech Momentum. OEM engineers want to see your floor, your people and your parts before they visit.

millstonemedical.com

Home page of the new Millstone Medical website, launched in 2026

Millstone case study written by MedTech Momentum

Millstone trade show print ad: scan to schedule a meeting at the booth

Millstone Medical

We wrote the One PO message and launched the new website in 2026.

We started with their leadership: audits, OEM buyer profiles and one message for the whole company. Then the brand, sales decks, website, case studies, ads, PR, shows and outreach.

Message, brand, website, case studies
PR, newsletter, Digest, ads
Trade show booths and meetings
Email and LinkedIn outreach

Visit millstonemedical.com →

Autocam Medical

We film the plant and the people, then keep Autocam in front of OEMs between shows.

Strategy with their leadership, film and interviews, op eds, a monthly newsletter, trade magazine and digital ads, their trade show booth, outreach, and recruiting campaigns to fill open positions.

Film of the plant and people
Trade ads, op eds, newsletter
Trade show booth
Outreach to target accounts

Watch the interview with John Kennedy, Founder and CEO →

Our plan

Our plan is simple.

Every quarter, we review the plan and the results with your leadership.

1We audit

We look at how OEMs see you today: your website, Google, LinkedIn, trade directories and AI answers.

2We listen

We sit down with your leaders until we clearly understand your goals, your capacity and the OEMs you want.

3We plan

We build the plan with MT-7, our Framework for Growth. Dates, owners and budget. You approve it.

4We execute

Our team does the work every week. You follow it on a shared Gantt chart, with a weekly and a monthly action report.

Marketing plan: your first 12 monthsShared with your teamMaster framework

This is our master framework, and your plan is made to measure. We cut every Gantt for one company: your products, your buyers, your shows, your budget and your dates. No two of our plans look alike.

Strategy with your leadershipBrand and sales toolsShows, visibility and leadsNumbered moments you approve or launch

Month

123456789101112

Strategy with your leadershipMonth 1 to 3, then every quarter

Kickoff and the shared planYou + MTM

Website, brand and message auditsMTM

OEM buyer profilesYou + MTM

One company messageYou + MTM

Search plan for the new websiteMTM

Quarterly strategy reviewYou + MTM

Brand and sales toolsMonth 1 to 8

Brand guidelinesMTM

Sales deck and one pagerMTM

New website and landing pagesMTM

Case studies from your OEM winsYou + MTM

Shows, visibility and leadsMonth 2 to 12

Show 1: before, during, afterYou + MTM

Email and LinkedIn outreachYou + MTM

Social and newsletter, every monthMTM

Digest interview and press releasesMTM

Trade magazine adsMTM

Show 2: same playbookYou + MTM

Google AdsMTM

Weekly action reportMTM

Monthly action report and reviewYou + MTM

1Plan signed off

2First show

3Website live

4Second show

1Plan signed off
2First show
3Website live
4Second show

How to read it. Each row is a workstream and each bar is when it runs. The tag on the left says who owns it: us, or you and us together. The numbered lines are the moments you approve or go live.

What it means for you. You always know what is happening, when, and who owns it, without managing the details. This framework is drawn from the real plans we run for our manufacturing clients, with dates turned into months.

How we build your plan

See how MT-7 works, in eight minutes.

MT-7, our Framework for Growth, builds your plan in seven steps, always in the same order:

1Buyer personaTargeting
2Brand messageYour story
3Brand identityValues
4Content marketingSolutions
5Marketing engineInterconnection
6Lead generationTargeted content
7Analytics and ROISuccess

Book a strategy call Or download the MT-7 brochure (PDF) →

Laurent Pruvost, President and CEO of Intech — **Laurent Pruvost**President and CEO of Intech

From our work: Intech

Eleven years helping Intech grow. A relationship that goes back decades.

Intech makes orthopedic surgical instruments. We started in 2014, when Laurent Pruvost and his team had just decided to accelerate their growth in the US. For 11 years we carried one brand and one story through every acquisition, from In’Tech Medical to intech.

“The key to a successful acquisition lies in preserving the essence of why a company was acquired in the first place.”Laurent Pruvost, in The MedTech Digest

Read Laurent’s interview →EXALTA today →

2014We start as Intech decides to accelerate its growth in the US.
2015Turner MedicalAthens, Alabama
2016Ortho SolutionsPenang, Malaysia
2017PYXIDISParis region, France
2018One Intech brand across the group. We were part of the design team.
2018Bradshaw MedicalKenosha, Wisconsin
2021Coulot DecolletageChâtellerault, France
2023LenkbarNaples, Florida
2025Intech, Tyber Medical and Resolve Surgical become one group

Not ready to talk yet? Start with a free audit

How do OEM engineers see you online?

Within 5 business days: where you stand next to two or three competitors you know, the three problems that cost you most, and what to fix first. Then a 30 minute call.

Free for medical device manufacturers and suppliers.

Thank you. Your free audit is underway. Within 48 hours, a short report lands in your inbox: where you stand next to two or three competitors you know, the three problems that cost you most, and what to fix first. We’ll reach out to set up a 30 minute call to go through it together.

Some of the manufacturer CEOs in The MedTech Digest.

We founded The MedTech Digest to cover the people building MedTech. When you have news worth telling, we pitch it to the editors. They decide what runs.

Free monthly newsletter. Interviews, industry news and MedTech marketing.

Subscribe free Visit The MedTech Digest →

ArticlesOne WorldArtificial IntelligenceInterviewsEditorial BoardSubmit an Article

EXALTA leadership interview on The MedTech Digest Experts in Motion

Beyond the Merger: EXALTA Raises the Bar for Integrated, Scalable MedTech PartnershipsJan 22, 2026

Recent Interviews

Millstone Medical Outsourcing executive interview in The MedTech Digest

MedTech InterviewsKarl Neuberger on the Work That Makes, or Breaks, a Device Market Launch

Laurent Pruvost of Intech interviewed in The MedTech Digest on orthopedic manufacturing

MedTech InterviewsOrthopedic’s Evolution with Laurent Pruvost, CEO of Intech Medical

Beyond the Merger: EXALTA Raises the Bar

Karl Neuberger on a device launch

Laurent Pruvost, Intech Medical

On your floor

We come to your plant floor.

Plant visits, interviews and filming at the manufacturers we work with, from Autocam to MPE.

Visiting Autocam Medical, 2026 — Visiting Autocam Medical2026

On the Autocam Medical plant floor, 2026 — On the Autocam Medical plant floor2026

Filming at Autocam Medical, 2026 — Filming at Autocam Medical2026

With a client team on their plant floor, 2021 — With a client team on their plant floor2021

Touring the MPE components cell, 2021 — Touring the MPE components cell2021

In the MPE showroom, 2020 — In the MPE showroom2020

Visiting Bradshaw Medical, part of Intech, 2019 — Visiting Bradshaw Medical, part of Intech2019

On the Bradshaw Medical floor, 2019 — On the Bradshaw Medical floor2019

Visiting Advanced Input Systems, 2021 — Visiting Advanced Input Systems2021

On a client plant floor, 2021 — On a client plant floor2021

Touring a contract manufacturer, 2022 — Touring a contract manufacturer2022

Swipe or scroll for more. Tap a photo to open it.

FAQ

Questions buyers ask us

Do you work with contract manufacturers and component suppliers?

Yes. Autocam and Millstone are current clients, and we run all of their marketing. Before them we worked with Intech for 11 years, and with MPE and Advanced Input Systems. We know the difference between selling a capability to an OEM and selling a device to a surgeon, and we market accordingly.

We’re at capacity. Why market now?

Because the programs that fill next year’s capacity get chosen this year. Marketing keeps you in the conversation while the plant is busy, so you aren’t starting from zero when a program winds down.

Do you only work in orthopedics and spine?

No. That’s where our roots are deepest, but our manufacturing clients also serve cardiovascular, robotic surgery, imaging, respiratory protection and drug device combination programs. What matters is that you sell to OEMs.

Are you a strategy firm or an agency?

Both. Guillaume and our senior team advise your leadership on markets, positioning and where to invest. Then our team does the work every week: writing, design, web, video, PR and lead generation.

We don’t have a marketing person. Can you be our marketing department?

Yes. Most manufacturers we work with have one marketer or none. We plan the work and produce it. You get a weekly and a monthly action report, and you approve everything before it goes out.

We sell through relationships and trade shows. Why do we need more?

Relationships still win programs. A plan keeps those relationships warm between shows, and puts you in front of the engineers and buyers who don’t know you yet.

We just went through an acquisition. Can you help with the rebrand?

Yes. We carried Intech’s brand through six acquisitions. We help you decide what stays, what goes and how to tell your OEM customers.

Book a strategy call

Guillaume ViallaneixFounder and President

Let’s talk about keeping your capacity full.

30 minutes with Guillaume Viallaneix
How OEM engineers see you today
Where your pipeline runs thin over the next 12 months

Not ready for a call? Get a free audit of your digital footprint

Prefer email? [email protected] · +1 (321) 946 1303

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