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Marketing guides for medical device teams.

Practical advice on lead generation, launches, branding, websites and PR, from people who have worked on the OEM side and with manufacturers since 2014.

Guillaume Viallaneix, founder and president of MedTech Momentum
Written by Guillaume ViallaneixFounder and PresidentGet new articles in The MedTech Digest
Guillaume Viallaneix of MedTech Momentum in the operating room with a spine surgeonMarketing plansNewMedical device marketing: how to reach everyone who has a say in the purchaseWho decides, what FDA and FTC rules let you say, which channels reach buyers, and how to launch and measure a device.By Guillaume Viallaneix, Nov 2026Read the article
How to choose a medical device marketing agency strategy sessionMarketing plansHow to choose a medical device marketing agency: eight questions to ask before you signThe questions that show whether an agency can work inside FDA and FTC rules and report results your board will accept.Nov 2026Medical device buyer persona research for surgeons, hospital VACs, and OEM engineersMarketing plansBuyer persona examples for medical device companies, and how to build your ownReal persona examples, including ours, and the steps to build yours from interviews and sales data.Updated Nov 2026Mazor Robotics Mazor X surgical robotics product launch brochure by MedTech MomentumBrand and messagingMedical device branding: a clear brand shortens every conversation your company hasWhere a strong brand pays off with investors, clinicians, distributors and new hires, and how to tell whether yours is working.Updated Nov 2026MedTech executive video interview and press media kit production by MedTech MomentumSocial media and PRWhat is a media kit, and what should a MedTech company put in it?Who uses a media kit, what goes in it and when a device company needs one.Updated Nov 2026Medical device marketing strategy team reviewing a device prototype before launchMarketing plansMedical device marketing strategy: five decisions to make before any campaignWhich accounts, which people, what you can prove, which channels and how you measure. Decide these before any campaign.Updated Nov 2026Medical device SEO strategy to reach OEM engineers and clinical buyersWebsites and searchMedTech SEO: win the small searches that lead to big programsThe small, high value searches to target, how to get named in AI answers like ChatGPT, and the technical basics.Updated Nov 2026Medical device LinkedIn and social media marketing for MedTech executivesSocial media and PRMedical device social media marketing: LinkedIn first, people before logosWhy LinkedIn comes first, why your people matter more than your logo, what to post and the rules that apply.Updated Nov 2026Millstone Medical Outsourcing corporate B2B website designed by MedTech MomentumWebsites and searchWhat a medical device manufacturer’s website needs to win OEM programsWhat OEM engineers and sourcing teams look for on a manufacturer’s website, and the features that turn a visit into an RFQ.Updated Nov 2026Intech surgical instrument handle brand campaign created by MedTech MomentumBrand and messagingMedical device brand strategy in 5 steps: build the message before the logoWho the brand is for, the one sentence, the proof, the identity and the rollout, with how Intech brought six companies under one brand.Updated Nov 2026MT-7 Medical Device Marketing Plan Framework by MedTech MomentumMarketing plansMedical device marketing plan: seven steps, always in the same orderBuyer, message, brand, content, platforms, lead generation and measurement, in the order that keeps you from redoing work.Updated Nov 2026MedTech Momentum team planning a medical device digital lead generation campaignLead generationMedical device digital marketing: ads reach the searchers, outreach reaches everyone elseHow search ads, LinkedIn ads and email outreach work together for device companies, and the rules that apply to each.Updated Nov 2026Mastering the art of medical device storytelling for MedTech executivesBrand and messagingHealthcare storytelling for MedTech: make the buyer the hero and your company the guideHow to build a MedTech story around your buyer, use emotion honestly and keep every claim provable.Updated Nov 2026Medical device sales representative converting qualified hospital clinician leadsLead generationMedical device sales strategy: what happens after marketing hands over a leadAgree what a qualified lead is, follow up fast, support every decision maker and keep long cycles moving.Updated Nov 2026Medical device contract manufacturer lead generation funnel for OEM engineering RFQsLead generationLead generation for medical device manufacturers starts before the RFQMost contract manufacturers grow through people who already know them. Here is how to reach the OEMs that don’t, before the next program goes out for quote.Updated Nov 2026