The right strategy is crucial for any marketing campaign, but in the face of the rapid digital transformation we’re experiencing in the medical device industry, it’s a “make or break” critical success factor.
As part of our commitment to using the best marketing technology available Medtech Momentum has recently decided to implement Monday.com as our primary project management platform After thorough consideration and testing, our team found that Monday.com is the best fit for our needs, offering a range of features and benefits that will help us streamline workflows and better communicate with all our clients.
Many people think of Artificial Intelligence (AI) as advanced gaming characters or Hollywood A.I. like the voice of Siri in the iPhone. However, AI has come a long way and can now be used for thing. In this blog post, we will be discussing how AI is such a beneficial tool.
Webinars have emerged as effective marketing and lead generation tools. Hosting a webinar is a great way of connecting with your potential customers and showcasing your brand’s human side. Moreover, it helps skyrocket brand awareness and establishes your brand authority.
As a medical device organization, you have developed a great new technology that is clinically relevant. You are intimately confident that the healthcare market wants it and that success is around the corner. But have you defined your ideal Buyer Persona?
Benefits and tips on how to work from home during the current crisis As the world transitions into a virtual era, remote work is becoming more and more popular and has shown an increasing amount of benefits.
A media kit a is document that provides a journalist, blogger, or influencer information about a business, product or service, announcement, or event. They are primarily used at events and product launches as a packet of information.
Over the past few weeks, my Account Management position (like many others) has transitioned from a role that was once face to face, to a role that is now completely virtual. Of course, this change isn’t entirely.
10-point Checklist to use in support of your plan When a crisis arises, the communications team should follow the plan and first understand the situation, develop the messages and identify the appropriate messenger or messengers.
Ensuring your company’s reputation during an emergency Whether communications is your primary responsibility or it is just one of the many hats you wear as principal in a small startup, having a crisis communications plan is essential.
Industry shifts since last recession likely to change how a downturn affects healthcare Healthcare is often touted as a defensive position to hold compared to some other industries in times of economic recession, but is it really?
The key piece of engagement marketing that ironically is often missed is actually engaging in a meaningful way with others in your industry. That means participating in and contributing to the conversation within your industry that helps.
Should You Incorporate TikTok in to Your MedTech Social Media Marketing Strategy? From dancing celebs to funny voice overs, it is no surprise that many assume TikTok is “just another app” designed for entertainment.
Social media has fundamentally changed the way medical technology organizations and their ecosystems interact. It serves as much more than just a marketing tool. Social Media channels can provide a wealth of distinct opportunities to effectively serve.