With a dedicated and knowledgeable MedTech marketing team on your side, you’ll consistently have the ability to grow awareness & generate the leads that are essential for business. We offer an All-Inclusive Subscription Program as well as offer an A-La-Carte Program. If your unsure we can help you choose the right program.
Mary Ketchum Branding at MedTech Momentum

A Surgical Approach to Branding

At MedTech Momentum, we perceive branding as an intricate blend of art and science, much like a meticulous surgical procedure. It’s a sophisticated process that requires precision, creativity, and an understanding of the human psyche.

We adopt a unique branding approach inspired by Marc Gobé in his book “Emotional Branding.” We believe in crafting a brand that goes beyond a simple corporate representation of your future goals. Our strategy interconnects your core values with emotional resonance, creating more than just a brand – a connection that engages and moves your audience, cultivating lasting relationships.

Our philosophy is to help you generate leads and build customer loyalty through emotional connections. We always focus on emotionally engaging branding strategies that make your audience feel special and valued.

Mary Ketchum, MedTech Momentum, Creative Design Manager

Tailored Branding Solutions

Strategic Brand Positioning

We study the essence of your company's uniqueness. Understanding your objectives, values, and audience, we devise a brand positioning strategy that enhances your standing in the competitive MedTech arena.

Visual and Verbal Identity

We ensure every facet of your brand, from logos to language style, exudes consistency and professionalism, meeting the expectations of healthcare professionals and patients alike.

Brand Storytelling

We employ storytelling to articulate your brand’s journey engagingly and inspiringly, weaving your contributions into the broader healthcare story.

Digital Branding

Your digital footprint is crucial. We ensure your brand flourishes online, from websites to social media, connecting effectively and genuinely with healthcare stakeholders.


Rebranding, often initiated to refresh a brand identity due to market shifts, company evolution, or to maintain relevance, is handled by us to mirror your current and future goals, ensuring a seamless transition that upholds trust and generates excitement.

MedTech Momentum Healthcare Branding

M&A Rebranding Strategy Post-Merger/Acquisition

M&A rebranding involves the intricate challenge of blending two distinct brand identities into a unified new brand. It’s a strategic process beyond just aesthetic changes, focusing on aligning cultures, values, and market positions.

Our methodology includes:

  1. Conducting an in-depth analysis of both brands to identify strengths, weaknesses, and market perceptions.
  2. Formulating a united brand strategy that respects each entity’s legacy while establishing a robust, future-oriented identity.
  3. Overseeing internal and external communications for a smooth transition and stakeholder engagement.
  4. Implementing the rebrand across all platforms, ensuring consistent representation of the new identity.

Connect with Our Branding Experts Now

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